Elements in the landing page included: Attractive headline that is benefit orientated,
- Strong call to action
- Video content
- Iconography to clearly visually represent and reinforce the idea.
- Animation/ moving image to capture the audience attention.
- Crisp images
- Personalisation
- Interactive elements allows the user to try out the product without needing to commit.
-Links, absence of headers and footers.
- Trust signals, social media, testimonials.